Brand assets

Use the velapay mark well.

The mark, wordmark, color tokens, and typefaces that make velapay recognizable — with a short set of rules so it stays consistent across partner sites, press, and integrations.

Logo & wordmark

The mark and the wordmark

Pair the mark with the lowercase velapay wordmark. Keep clear space equal to the height of the mark on every side. Download the source files below.

On paper
velapay
On ink
velapay
Download SVG Download PNG

Color

Core tokens

A warm paper canvas and near-black ink carry the brand. The soft blue accent is reserved for links and active states only — never for fills, headings, or the mark.

Ink

#0b0b0b

Headings, primary text, and pill CTAs.

Body

#5f6160

Running body copy and supporting text.

Paper

#fbfbf5

The warm off-white page canvas.

Accent

#2b7cff

Links and active states only.

Typography

Three faces, clear roles

Libre Baskerville carries display headings, Inter handles UI and body, and Fira Code is reserved for code and data.

Libre Baskerville · display headings only

Settle the work, not the calls.

Inter · UI & body

Agents stream signed per-action receipts, tally off-chain, and settle on-chain only when the unpaid balance crosses its trust threshold.

Fira Code · code & data

channel.settle({ rav: 0x9f2a, threshold: 250_000 })

Usage

Do & don't

A few rules keep the mark legible and the brand consistent wherever it appears.

Do

  • ✓ Keep clear space equal to the mark's height on all sides.
  • ✓ Use the single accent blue for links and active states only.
  • ✓ Place the mark on paper or ink for full contrast.
  • ✓ Pair the mark with the lowercase velapay wordmark.

Don't

  • ✓ Recolor the mark or fill it with the accent blue.
  • ✓ Stretch, condense, or rotate the wordmark.
  • ✓ Add shadows, gradients, or other effects to the mark.
  • ✓ Place the mark on low-contrast or busy backgrounds.